data protection
Privacy Policy
1) Information about the collection of personal data and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Jan Berlage, Lubur, Schlesierweg 7, 58239 Schwerte, Germany, Tel.: +49 2304 9799537, e-mail: info@lubur.eu. Der The person responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data .
1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g.B Orders or inquiries to the person responsible) an SSL or. TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
2) Data collection when visiting our website
If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called. "Server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Used browser
- Operating system used
- IP address used (possibly: in anonymous form)
The processing takes place in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.
3) Hosting & Content Delivery Network
Hosting by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data can also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. be transmitted. In the event that data is transmitted to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the adequacy decision of the European Commission. Further information on Shopify's data protection is available on the following website: https://www.shopify.de
Further processing on servers other than those of Shopify mentioned above only takes place below communicated framework.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called. "Session cookies"), some of these cookies remain on your end device for a longer period of time and enable you to save page settings (so-called cookies). "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings in your web browser.
If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of a given consent or according to Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be restricted.
5) Contact
5.1 - Shopify Chat
This website uses the live chat system Shopify Chat, a service of Shopify Inc., for customer support purposes., 150 Elgin St, Ottawa, ON K2P 1L4, Canada (“Shopify”). Shopify collects and stores anonymous user data to respond to live support requests. User profiles can be created from this anonymous data under a pseudonym. Cookies can be used. Cookies are small text files that are stored locally in the cache of the website visitor's Internet browser. Cookies enable recognition of the Internet browser. If the information collected in this way has a personal reference, it is processed in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in effective customer care and the statistical analysis of user behavior for optimization purposes.
The data collected with the Shopify technologies will not be used to personally identify the visitor to this website and will not be combined with personal data about the bearer of the pseudonym without the separately granted consent of the person concerned. In order to avoid the storage of Shopify cookies, you can set your Internet browser in such a way that no more cookies can be stored on your computer in the future or Cookies that have already been stored will be deleted. However, switching off all cookies can mean that some functions on our website can no longer be executed. You can object to the collection and storage of data for the purpose of creating a pseudonymised user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the imprint.
In the case of data transmissions to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the adequacy decision of the European Commission.
5.2 Evaluation reminder by Trustpilot
If you give us your express consent to this during or after your order in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your e-mail address to the Trustpilot rating platform of Trustpilot A/S, Pilestræde 58, 1112 Copenhagen K, Denmark (www.trustpilot.com), so that they can send you a rating reminder by e-mail.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.
5.3 When contacting us (e.g.B via contact form or e-mail) personal data will be processed - exclusively for the purpose of processing and answering your request and only to the extent required for this. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 para. 1 lit. f GDPR If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary.
6) Data processing when opening a customer account
According to art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above.G address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded have been completed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.
7) comment function
As part of the comment function on this website, information about the time the comment was created and the name of the commentator you have chosen will be stored in addition to your comment and published on this website. Furthermore, your IP address will be saved for security reasons in order to enable attribution to the author in the event of illegal comments. Your e-mail address will be saved so that you can be contacted if a third party should complain that your published content is illegal.
8) Use of customer data for direct advertising
8.1 Subscription to our email newsletter
If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. For sending the newsletter we use the so-called Double opt-in procedure that ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data we collect when registering for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.
8.2 - Newsletter dispatch via Shopify Email
Our e-mail newsletter is dispatched via Shopify Email, a service of Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you have entered for the purpose of subscribing to the newsletter (e.g.B e-mail address) are always stored on Shopify's servers in the EU.
As part of the aforementioned Shopify services, data can also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. be transmitted. In the event that data is transmitted to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the adequacy decision of the European Commission.
Shopify uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent can be web beacons or Contain tracking pixels, which are single-pixel image files stored on our website. In this way it can be determined whether a newsletter message has been opened and which links, if any, were clicked. Technical information is also recorded (e.g.B time of retrieval, IP address, browser type and operating system). The data is only collected in a pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Shopify can also use this data in accordance with Art. 6 para. 1 lit. f DSGVO itself due to its own legitimate interest in the needs-based design and optimization of the service and for market research purposes, for example to determine from which countries the recipients come. However, Shopify does not use the data of our newsletter recipients to write to them themselves or to pass the data on to third parties.
We have entered into an order processing agreement with Shopify, with which we oblige Shopify to protect our customers' data and not to pass it on to third parties.
Shopify's privacy policy can be viewed here: https://www.shopify.de
9) Data processing for order processing
9.1 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us in accordance with Art. 6 para. 1 lit. b DSGVO passed on to the commissioned transport company and the commissioned credit institution.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to inform you within the framework of our legal information obligations in accordance with Art . 6 para. 1 lit. c GDPR via a suitable communication channel (e.g. by post or e-mail) about upcoming updates in the legally stipulated period. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question.
To process your order, we also work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
9.2 Use of payment service providers (payment services)
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function Your end device operated with iOS, watchOS or macOS by debiting a payment card stored with "Apple Pay". Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to release a payment, it is therefore necessary to enter a code previously defined by you and to verify it using the "Face ID" or "Touch ID" function of your device.
For the purpose of payment processing, the information you provide during the ordering process and the information about your order will be sent to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is sent to the payment service provider of the payment card stored in Apple Pay to carry out the payment. The encryption ensures that only the website through which the purchase was made can access the payment details. After payment is made, Apple will send your device account number and a transaction-specific dynamic security code to the originating website to confirm payment success.
If personal data is processed in the transmissions described, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR
Apple retains anonymized transaction information, including approximate purchase amount, date and time, and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that personally identifies you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
You can find further information on data protection with Apple Pay at the following Internet address: https://support.apple.com
- Google Pay
If you If you decide to use the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment will be processed using the “Google Pay” application on your device with at least Android 4.4 ("KitKat") operated mobile device with an NFC function by debiting a payment card stored with Google Pay or a payment system verified there (e.g.B PayPal). To release a payment via Google Pay of more than €25, you must first unlock your mobile device using the verification measure set up (e.g. face recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the source website, which is used to verify that the payment has been made. This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a uniquely valid numeric token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the means of payment stored with Google Pay.
If personal data is processed in the transmissions described, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR
Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photographs you included with the transaction, the name and email addresses of the seller and buyer, or of the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Art. 6 para.1 lit. f GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and functional maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.
The terms of use of Google Pay can be found here:
https://payments.google.com
You can find further information on data protection with Google Pay at the following Internet address:
https://payments.google.com
- giropay
When paying via "giropay", the payment is processed by giropay GmbH, An der Welle 4, 60322 Frankfurt/Main , to whom we pass on the information you provided during the ordering process together with the information about your order. Your data will be passed on in accordance with Art. 6 para. 1 lit. b GDPR exclusively for the purpose of payment processing and only to the extent that it is necessary for this. You can find more information about giropay GmbH's data protection regulations at the following Internet address: https://www.giropay.de
- Klarna
If you select a Klarna payment service, the Payment processing via Klarna Bank AB (publ), https://www.klarna.com
https://cdn.klarna.com
The credit report may contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may remain continues to be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com
or for data subjects based in Austria https://cdn.klarna.com
.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we will pass your payment data to PayPal (Europe) as part of the payment process. Sarightl et Cie, p.CA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency to credit agencies. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain continues to be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal Checkout
This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local third-party payment methods.
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal, we pass on your payment data to PayPal (Europe) S.arightl et Cie, p.CA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), continue. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal. For this purpose, your payment data may be processed in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of PayPal's legitimate interest in determining your solvency to credit agencies. PayPal uses the result of the credit check in relation to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain continues to be entitled to process your personal data if this is necessary for contractual payment processing.
If you select the PayPal payment method "purchase on account", your payment data will first be sent to PayPal to prepare the payment, after which PayPal will forward them to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to carry out the payment. The legal basis is Art. 6 para. 1 lit. b GDPR In this case, RatePay carries out an identity and credit check on its own behalf to determine solvency in accordance with the principle already mentioned and gives your payment data due to the legitimate interest in determining solvency in accordance with Art. 6 para. 1 lit. f GDPR to credit agencies. A list of the credit agencies that Ratepay can use can be found here: https://www.ratepay.com
If you use the payment method of a local third-party provider, your payment data will be saved to prepare the payment initially in accordance with Art. 6 para. 1 lit. b DSGVO forwarded to PayPal. Depending on your selection of an available local payment method, PayPal then transmits your payment data to carry out the payment in accordance with Art. 6 para. 1 lit. b GDPR to the relevant provider:
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr . 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.O, ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.AS, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)
For further data protection information, please refer to PayPal's data protection declaration:
- Shopify Payments
We use the payment service provider "Shopify Payments ", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we forward the information you provided during the ordering process together with the information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. For more information about Shopify Payments' privacy policy, visit the following web address: https://www.shopify.com
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com
- SOFORT
If you select the payment method "SOFORT", the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we forward the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this. You can find more information about SOFORT's data protection regulations at the following Internet address: https://www.klarna.com
10) Online Marketing
Facebook Pixel for the creation of custom audiences (with Cookie Consent Tool)
Within our online offer, the so-called. "Facebook Pixel" of the social network Facebook is used, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
If a user clicks on an advertisement placed by us that is played on Facebook, the URL of our linked page is added by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.
With the help of the Facebook pixel, Facebook is on the one hand able to use the visitors of our online offer as a target group for the display of advertisements (so-called. "Facebook Ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g.B interests in certain topics or products, which are determined based on the websites visited), which we transmit to Facebook (so-called. "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. In this way, we can further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called. "Conversion").
The data collected is anonymous to us, so we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com
The data processing associated with the use of the Facebook pixel will only take place if you have given your express consent in accordance with Art. 6 para. 1 lit. a GDPR You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
11) Web Analytics Services
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "Cookies" are text files that are stored on your device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. It can also be transmitted to the servers of Google LLC. come in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server.broadcast in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Google Analytics enables a special function, the so-called "demographic characteristics", in addition to the creation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via "demographic characteristics" cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com
All of the above Processing, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have consented to us in accordance with Art. 6 para. 1 lit. a DSGVO have given your express consent to this. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on so-called Standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com
12) Rights of the data subject
12.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, whereby reference is made to the legal basis given for the respective exercise requirements:
- Right to information according to Art. 15 GDPR;
- Right to rectification in accordance with Art. 16 GDPR;
- Right to erasure according to Art. 17 GDPR;
- Right to restriction of processing in accordance with Art. 18 GDPR;
- Right to information according to Art. 19 GDPR;
- Right to data portability in accordance with Art. 20 GDPR;
- Right to revoke granted consent in accordance with Art. 7 para. 3 GDPR;
- Right to complain according to Art. 77 GDPR.
12.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE .
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
13) Duration of storage of personal data
The duration of the storage of personal data is based on the respective legal basis, the purpose of the processing and - if relevant - also based on the respective statutory retention period (e.g.B commercial and tax retention periods).
When processing personal data on the basis of an express consent in accordance with Art. 6 para. 1 lit. a GDPR, this data is stored until the person concerned revokes their consent.
Are there any statutory retention periods for data that are collected within the framework of legal transactions or obligations similar to legal transactions on the basis of Art. 6 para. 1 lit. b GDPR are processed, these data are routinely deleted after the retention periods have expired, provided they are no longer required to fulfill or initiate a contract and/or we have no legitimate interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises his right of objection in accordance with Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.